spare me

A steamy mug of Horlicks, which is predominantly malted barley goes down well with all age groups in India. Though the brand has been around for 130 years, Glaxo Smithkline Consumer Healthcare bought it only a few decades ago and it has been their most prided health drink brand until today. It may be the oldies' bedtime drink in the U.K. but here in India, their target is primarily tweens and teens. The last decade has seen a rise in companies taking their CSR (Corporate Social Responsibility) seriously. So are the new series of advertisements played excessively on most T.V. channels, regional and national, GSK's solution to population explosion? The first run gives you a head ache, the second makes you flip the channel. But considering the frequencey at which it is played on prime time television, flipping can be a pain in the knuckles. So we endure the torture of watching a bunch of ADHD kids play being an adult. The ad makes you take an aversion towards raising (generally) innocent little children. Will the National Commission on Population see their dreams come true with more people accepting "Hum Do humare do" ....ya ek... ya sirf hum dono? They should at least have had the courtesy of displaying a Statutory Warning - Not for the weak-minded parent-to-be. And the latest tag-line is the worst - See more, Get more, Be more; if the current generation was not demanding enough already! Whatever happened to the ads with innocent looking kids who never failed to stir up feelings of "aawn how cute" in us?